Sarnies started with a simple mission: make great food, served with soul. From a humble café in Singapore’s CBD born out of creating something we love, we’ve grown into a creative hospitality group across Asia, powered by curiosity, strong teams, and a passion for building meaningful experiences.
We believe in creating concepts that reflect our people, values, and communities, to be one of Asia’s most exciting lifestyle groups that continues to develop rituals that anyone can come back to.
Many of our core team members began their humble careers behind the bar or in the kitchen and now lead major markets and brands across the region within the Group. Our customers have become close friends who continue to fuel our community and become essential parts of the group’s growth — that spirit of community, grit, and creativity is at the heart of everything we do.
Always driven by innovation and focused on developing concepts that are unique to the industry.
Prioritising the consistency of standards through the use of high quality ingredients & materials across every concept.
Creating spaces that facilitate community-driven activities and interpersonal relationships across the group.
Ensuring a welcoming and diverse environment that’s ideal for workplace growth and longevity of trade or consumer relationships.
Constantly developing strategic processes to ensure effectiveness in everything that’s channeled through the group.
Striving towards creating a value added experience for customers every time, with each trip to any concept a memorable one to come back to.
Meet the passionate leaders behind Sarnies. With expertise spanning hospitality, strategy, and innovation, they share a common vision: to build Asia’s most exciting and inspiring lifestyle group.
Founder
Ben went from full time finance; doubling up at the banks and at the first Sarnies Cafe pulling espresso shots during peak service, to now Founder of Sarnies Group.
Leading the Group to become a reputable name in the industry in Asia, Ben continues to challenge the industry norms while keeping a strong culture and creativity alive in the form of new concepts and Dad jokes.
Co-Owner
Eric, a barista that dived right into the opportunity to learn coffee roasting and drove the early days of Sarnies Roastery in Singapore.
Continuously spearheading the Sarnies Roastery business alongside Ben in Thailand, what started out as a micro-roaster now supplies thousands of coffees countrywide — with Eric now being a Co-Owner of the Group.
We’re a collective of thinkers, doers, and dreamers, working toward a shared vision: to evolve into one of the region’s most inspiring lifestyle groups.
We build places people love — run by self-managed teams who act like owners.
We create food, coffee and spaces that feel right today — and still right in ten years.
We show up in our venues to stay close to the craft, the team, and the guest.
We lift the room, support each other, and make hard days easier.
We spend time and money like they’re ours, take responsibility, and share the upside.
We listen widely before we act —different viewpoints make better decisions.
We test, measure and refine —guided by numbers and seasoned by taste.
The last 1% matters; guests can feel it even if they can’t name it.
We try to leave every neighbourhood better than we found it.
We’re a collective of thinkers, doers, and dreamers, working toward a shared vision: to evolve into one of the region’s most inspiring lifestyle groups.
We’re a collective of thinkers, doers, and dreamers, working toward a shared vision: to evolve into one of the region’s most inspiring lifestyle groups.
We champion Ownership, encouraging every team member to take initiative and see projects through with full accountability.
Openness is key, fostering a transparent environment where ideas are freely shared, and respectful dialogue leads to innovation.
We operate with Agility, embracing change and adapting quickly to new challenges and opportunities in the dynamic F&B landscape.
Finally, Excellence is our constant pursuit; we are dedicated to delivering the highest quality in everything we do, from our ingredients to our customer experiences and internal processes.
Want to connect? Big ideas start with a simple conversation. Ready when you are.
Sarnies © 2025 — Designed & Developed with ♥ by CHOW
